Humanizing the motivations driving behavior
A unique capability that leverages the U.S. MONITOR data to create a set of attitudinal variables that can enhance your understanding of—and engagement with—those consumer groups most important to your work.
MotiveMix defines 15 compelling attitudinal dimensions that deliver deeper perspective and insight into why consumers do what they do in the marketplace.
Add human-centric insights to your knowledge of consumer behavior to get a robust picture of your target consumer and what defines their priorities and compels their market behavior.
Projected onto a U.S. marketing database of 240MM+ adults, MotiveMix can can be linked to digital platforms and your own customer database for insight and activation.
MOTIVEMIX – Each dimension scores High/Medium/Low propensity for these mindsets
Wanting to celebrate and express one’s cultural heritage or background
Prioritizing family needs and identifying oneself via one’s family unit
Proactively pursuing a healthy lifestyle and seeking brands that enable wellbeing as a priority
Seeking to avoid products with artificial or processed components as a way of reducing risks
Turning to faith and religion to guide decisions in one’s life
Seeking new experiences and spontaneity
Being an early adopter and spreading the word about one’s discoveries particularly through social media
Internalizing one’s outer appearance as a primary part of one’s identify and seeking style-driven products when shopping.
Feeling financially secure and in control of one’s financial future
Wanting sophisticated digital solutions and finding new technology easy and intuitive to use
Seeking out opportunities to learn new skills or advance personal growth
Striving for the pursuit of excellence and working hard to come out on top in all you do
Seeking out different cultural experiences and acknowledging the influence of other cultures on one’s lifestyle choices
Prioritizing market engagement to reflect an environmentally responsible lifestyle
Wanting to engage in one’s community and make an impact
How MotiveMix can help you achieve growth
Discovering the motivations of your consumers can inform strategies, drive more relevant messaging and pinpoint your targeting to find and engage with consumers who will deliver the greatest value.
Rich Consumer Profiling
Use MotiveMix to create proxy consumer groups in the U.S. MONITOR that replicate your customers and round out your understanding beyond the “who” and the “what”.
Segmentation “On the Fly”
Build custom segments with the MotiveMix building blocks, score your CRM database and prospect universes to fully activate the attitudinal insights in your marketing strategies.
Map and analyze MotiveMix dimensions onto market geographies or retail footprints at a state, city, county or zip level to understand market performance or explore new growth regions.
Database and Website Tagging
Append MotiveMix to your database. Tag your website with tracking cookies and analyze traffic at a page level by MotiveMix dimensions to help optimize your marketing and media strategies.
Digital and Off-line Audiences
Push digital campaigns or select direct mail lists of audiences with the same attitudinal make-up of your best customer for more precise targeting.
Apply a human-centered approach to strategy and innovation to uncover opportunities that position you for success — today and in the future.
EVP, MONITOR Analytics
VP, MONITOR Analytics
Consultant, MONITOR Analytics
Luxury Car Manufacturer
Luxury Car Manufacturer
Creating a new market channel for status-seeking drivers