Kantar Consulting’s U.S. MONITOR subscription insights deliver the thought-leadership, analysis, and on-demand intelligence about the most critical emerging trends, growth segments, and opportunities in the United States marketplace. Backed by surveys of values, attitudes, and motivations, and fueled by insights from our seasoned team of consumer experts, U.S. MONITOR is a proven resource for brand marketers seeking new ways of winning in the fast-moving consumer marketplace of today and tomorrow.
Questions we answer:
How should we position our products and services to appeal to the Centennial (Gen Z) generation?
What are the top emerging consumer trends over the next 2-3 year timeframe in the U.S.?
What are the most important social, technological, demographic, and economic drivers of change shaping our industry or brand?
What are the top core values shared by both Hispanic Americans and non-Hispanic white consumers?
How have American values related to finances and spending changed since The Great Recession?
Which consumer segments are the heaviest users of smart speakers and why?
SVP, Head of U.S. Subscriptions
VP, Head of U.S. MONITOR
SVP, Head of Polycultural Insights
Associate Head, U.S. MONITOR