In this episode, co-host Andrew Curry interviews Kantar Consulting colleagues and brand strategy practice leads Robert Jan d’Hond and Leslie Pascaud about the business imperative of purpose and the Purpose 2020 framework for effectively creating and managing purpose-led brands.


2018 Corporate Longevity Forecast: Creative Destruction is Accelerating – Innosight
Purpose 2020 – Kantar Consulting
At Nike, Revolt Led by Women Leads to Exodus of Male Executives – New York Times
Noah Smith: How the Top 1% Keeps Getting Richer – Bloomberg View
Martin Guerriera: The 3 C’s of instant recognition and meaning – Kantar Millward Brown

Andrew Curry, @nextwavefutures, The Next Wave
J. Walker Smith, @jwalkersmith

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