Podcast

The Future of Marketing – When Disruption is SOP Part 1

The Future of Marketing – When Disruption is SOP Part 1

In this episode, host J. Walker Smith talks about the future of marketing with Kantar partner Kate Price who has just published the results of a global client initiative she led last year concerning the things that marketers are doing to cope with change.

Show notes:

Links

  • The New Trophies of Domesticity – The Atlantic
  • Kate Price: Marketing Capability in the new Decade – LinkedIn

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Seeing the future through the lens of Generations

In this episode, host J. Walker Smith talks with Ann Clurman, a Partner in the trends and futures practice of Kantar and a leading authority on generational marketing, about the value of using a generational perspective to anticipate and predict the future.

Links

  • Formative Experiences and the Price of Gasoline – Arthur van Benthem
  • Not drinking or driving, teens increasingly put off traditional markers of adulthood – Washington Post
  • The Decline in Adult Activities Among U.S. Adolescents, 1976-2016 – SRCD
  • The long shadow of 1989 – globalinequality
  • Webinar Replay: Generations in 2020: A Panel Discussion – Kantar

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Key Trends and Predictions, 2020

In this first Retail Sound Bites installment of the new decade, host Bryan Gildenberg offers his retail predictions for 2020 and beyond, and the “post-retail” retail world.

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Applied Digital Adolescence

In this installment of Kantar Sound Bites, host Bryan Gildenberg examines a July 3, 2019 Vox article about WalMart’s current ecommerce challenges…

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Beyond Profit – Leslie Pascaud Discusses Brand Purpose with the ANA

In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, Kantar’s Leslie Pascaud discusses the company’s purpose research, the importance of sparking a purpose movement, the challenges of identifying a purpose that is true to a brand, and much more.

Just Enough: A Conversation with SVP Dave Marcotte on Blockchain

In this installment of Retail Sound Bites, the next in the “Just Enough” series, in which Kantar’s Chief Knowledge Officer Bryan Gildenberg speaks with Kantar’s SVP Dave Marcotte about key topics in the retail ecosystem… In this episode, Blockchain.


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Online Gaming and ESports in the Retail Space

In this episode, a fascinating conversation about online gaming and eSports in the retail space, as host Bryan Gildenberg talks with Kantar’s Principal Analyst for eCommerce and Omnichannel Meaghan Werle, and Kantar Analyst Mike Carlucci.


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What is the Best Way to Achieve Brand Growth?

The Initiative for Real Growth has analyzed a huge range of research, including hundreds of C-suite interviews, to uncover the factors that drive sustainable, top-line business growth. In this episode of Future Proof, co-founder of the Institute for Real Growth Marc de Swaan Arons (Kantar) talks us through the findings and explains what distinguishes an over-performer from an under-performer.



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The Message Makeover – Powerful and Persuasive Communication in the Workplace

In this installment, a podcast within a podcast, as host Bryan Gildenberg appears as a guest on The Message Makeover, a podcast about powerful and persuasive communication in the workplace.


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Responsive Business and Intelligence Capital

  • Co-hosts Andrew Curry and J. Walker Smith return to the topic of growth with Kantar Chief Research Officer Julie Kollman and the report she co-authored with Curry on the intangible asset of corporate knowledge known as intelligence capital.

    Links

    • Richard Partington: Mark Carney tells global banks they cannot ignore climate change dangers –The Guardian
    • The financial sector must be at the heart of tackling climate change – The Guardian
    • Larry Elliott: Bank of England begins climate enforcement with a velvet glove – The Guardian
    • Simon Jack: UK’s biggest money manager warns on climate catastrophe – BBC
    • The Task Force on Climate-related Financial Disclosures (TCFD) – Legal & General
    • Andrew Curry: Responsive businesses create growth and value through Intelligence Capital –Kantar UK Insights
    • The Responsive Business: Creating Growth and Value Through Intelligence Capital – MRS
    • Rapidly declining remarkability of temperature anomalies may obscure public perception of climate change – PNAS
    • Theodore Kinni: Why It Doesn’t Always Pay to Be Decisive about Making Decisions –strategy+business
    • Rational Decision Making – Indiana.edu
    • Tyler Cowen: Big Business: A Love Letter to an American Anti-Hero – Amazon
    • Geoff Mulgan: The Locust and the Bee: Predators and Creators in Capitalism’s Future – Amazon
    • Institute for Real Growth – Kantar

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The Institute for Real Growth

In this episode, co-hosts J. Walker Smith and Andrew Curry speak with Frank van der Driest, co-leader of the Institute for Real Growth, a major Kantar/WPP initiative comparing over-performing and under-performing companies to create a framework for growth.

Links

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