Podcast

“I’m Not Sure”: Part One

In the first of a two-part series called “I’m Not Sure,” Chief Knowledge Officer and podcast host Bryan Gildenberg kicks off 2019 with five ideas surrounding retail that we may not be sure of…

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Just Enough: A Conversation with SVP Dave Marcotte on 5G

In a new feature on Retail Sound Bites called “Just Enough,” Kantar Consulting’s Chief Knowledge Officer Bryan Gildenberg speaks with Kantar Consulting SVP Dave Marcotte with key questions surrounding the retail ecosystem… Today… 5 G

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What Women Want

In this episode, co-host Andrew Curry interviews Kantar experts Kirsty Cooke and Hari Blanch Bennett about the What Women Want exhibition at Noho Studios in London that was created by Kantar to explore 100 years of marketing to women.

Links

  • Jeremy Grant: Transforming a Traditional Bank into an Agile Market Leader – strategy+business
  • Josh Barro: Why Do Hotel Companies Have So Many Brands? – NY Mag
  • What Women Want – Kantar
  • The 2018 Stratechery Year in Review – Stratechery
  • Martin Wolf, Best books of 2018: Economics – Financial Times
  • Tom Whitwell: 52 things I learned in 2018 – Medium
  • Albums of the Year 2018 – Rough Trade

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Uncomfortable Places — Where Growth is Found Today

In this episode, co-host J. Walker Smith interviews Bryan Gildenberg, Chief Knowledge Officer for Retail, Sales and Shopper with Kantar Consulting, about finding growth in uncomfortable places, or places outside the comfort zone of business usual.  Walker and co-host Andrew Curry add additional perspective and examples about this critical topic of where to find success in the future marketplaces.

Links

  • Kantar Consulting: The Uncomfortable States of America – Kantar Consulting
  • Erik Shilling: How Harley-Davidson’s All-In Bet On Its Past Crippled Its Future – Jalopnik
  • Merve Emre: This Library Has New Books by Major Authors, but They Can’t Be Read Until 2114 – The New York Times
  • Martin Rosenbaum: Pseudonyms to protect authors of controversial articles – BBC
  • Victor Mair: Korean refrigerator onomatopoeia – Language Log
  • Kantar Consulting: Unlocking New Sources of Growth – Kantar Consulting
  • Kantar Consulting: The coming E.R.A. of Value & Growth in the Third Age of Consumption – Kantar Consulting

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Underscore: Talking Local

In our first edition of Underscore, supplemental interviews between our regular episodes, Jennie Roper of Kinetic Worldwide outlines an intriguing study with the Subway chain on what happens when you add local elements to outdoor advertising.

 

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Click here to listen to Future of Consumption Episode 26, Location Matters: The Importance of Place in the Digital Age

Location Matters: The Importance of Place in the Digital Age

In this episode, co-host Andrew Curry speaks with Julia Ayling, Head of Research & Insights for Mindshare London, about its new report called “Location Matters.” Place is more important than ever, offering a sense of localized identity and belonging that brands must navigate carefully with digitally-enabled location-based marketing strategies.

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Worthy Cause Marketing and the Barefoot Spirit

In this episode, co-hosts J. Walker Smith and Andrew Curry speak with the founders of Barefoot Wines, Michael Houlihan and Bonnie Harvey, about building a brand through the power of an innovative approach they pioneered and call Worthy Cause Marketing.

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The Future of Work in an Age of Distraction

In this episode, co-host Andrew Curry talks with technologist and digital expert Alex Pang about the impact of technology on work environments and the productivity of people working in those environments.

Links

  • Christopher Ingraham: The massive popularity of esports, in charts – The Washington Post
  • Justin Wolfers: Money Really Does Lead to a More Satisfying Life – The New York Times
  • Gareth Corfield: IBM slaps patent on coffee-delivering drones that can read your MIND – The Register
  • Yes, binge-watching is good for us – Millward Brown

 

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Blurring Boundaries: Human/Machine and What It Means for Brands

In this episode, co-hosts J. Walker Smith and Andrew Curry explore the imperative for brands to be more human in a digital age of information overload with Amy (Fritz) Fridlund of Kantar TNS and the author of a new Kantar thought-leadership white paper on this subject called Blurring Boundaries.

Links

  • James Vincent: New study finds it’s harder to turn off a robot when it’s begging for its life – The Verge
  • Catalina Ruiz Parra: It’s called vomit fraud. And it could make your Uber trip really expensive – Miami Herald
  • Joichi Ito: Resisting Reduction: A Manifesto – JoDS
  • Kyle Findlay: How do you measure the quality of social influencer impact? – Kantar UK Insights

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Apocalypse Not: WalMart and Target in the Age of Amazon

This edition’s soundbite is “Apocalypse Not” – how Walmart and Target are doing in the age of Amazon

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