Podcast

Underscore: Talking Local

In our first edition of Underscore, supplemental interviews between our regular episodes, Jennie Roper of Kinetic Worldwide outlines an intriguing study with the Subway chain on what happens when you add local elements to outdoor advertising.

 

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Click here to listen to Future of Consumption Episode 26, Location Matters: The Importance of Place in the Digital Age

Location Matters: The Importance of Place in the Digital Age

In this episode, co-host Andrew Curry speaks with Julia Ayling, Head of Research & Insights for Mindshare London, about its new report called “Location Matters.” Place is more important than ever, offering a sense of localized identity and belonging that brands must navigate carefully with digitally-enabled location-based marketing strategies.

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Worthy Cause Marketing and the Barefoot Spirit

In this episode, co-hosts J. Walker Smith and Andrew Curry speak with the founders of Barefoot Wines, Michael Houlihan and Bonnie Harvey, about building a brand through the power of an innovative approach they pioneered and call Worthy Cause Marketing.

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The Future of Work in an Age of Distraction

In this episode, co-host Andrew Curry talks with technologist and digital expert Alex Pang about the impact of technology on work environments and the productivity of people working in those environments.

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  • Christopher Ingraham: The massive popularity of esports, in charts – The Washington Post
  • Justin Wolfers: Money Really Does Lead to a More Satisfying Life – The New York Times
  • Gareth Corfield: IBM slaps patent on coffee-delivering drones that can read your MIND – The Register
  • Yes, binge-watching is good for us – Millward Brown

 

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Blurring Boundaries: Human/Machine and What It Means for Brands

In this episode, co-hosts J. Walker Smith and Andrew Curry explore the imperative for brands to be more human in a digital age of information overload with Amy (Fritz) Fridlund of Kantar TNS and the author of a new Kantar thought-leadership white paper on this subject called Blurring Boundaries.

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  • James Vincent: New study finds it’s harder to turn off a robot when it’s begging for its life – The Verge
  • Catalina Ruiz Parra: It’s called vomit fraud. And it could make your Uber trip really expensive – Miami Herald
  • Joichi Ito: Resisting Reduction: A Manifesto – JoDS
  • Kyle Findlay: How do you measure the quality of social influencer impact? – Kantar UK Insights

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Apocalypse Not: WalMart and Target in the Age of Amazon

This edition’s soundbite is “Apocalypse Not” – how Walmart and Target are doing in the age of Amazon

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FragmentNation 2.0: Growth in Uncomfortable Places

In this episode, co-hosts J. Walker Smith and Andrew Curry talk about the challenges of growth in a fragmented marketplace of uncomfortable places, and Andrew speaks with Phil Sutcliffe of Kantar TNS and Jane Bloomfield of Kantar Millward Brown about what it takes for brands to succeed.

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  • Carlos Newland: Is Support for Capitalism Declining around the World? – The Independent Review
  • Andrew Curry: Britain’s fault-lines – Medium
  • Alejandra Molina: What It’s Like to Open a Locally-Owned Coffeeshop in Compton – Next City
  • A Cross-National Study of Evolutionary Origins of Gender Shopping Styles: She Gatherer, He Hunter? – AMA Journals
  • How Disruption Can Fuel Brand Growth – Kantar Millward Brown

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The State of the Economy

In this episode, co-hosts Andrew Curry and J. Walker Smith talk with Kantar Consulting Principal Economist Doug Hermanson about the economic outlook over the next few years and the strategic implications for business.

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Review of Kantar Consulting’s July 25, 2018 Health and Wellness Event

In this episode, host Bryan Gildenberg reviews Kantar Consulting’s Health and Wellness event in Hoboken NJ on July 25, and offers some thoughts on Amazon’s Q2 results.

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Innovation and Change at Albertson’s & Wal-Mart

In this installment of Retail Sound Bites, Kantar Consulting’s Chief Knowledge Officer and podcast host Bryan Gildenberg talks about recent innovations and changes at Albertsons and Walmart.

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Amazon Prime Day 2018

In this installment, host Bryan Gildenberg and Kantar Consulting Senior Analyst of Ecommerce Meaghan Werle talk about their observations surrounding Amazon Prime Day.

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