The Future of Marketing Part 2
In this episode, host J. Walker Smith continues his discussion with Kantar partner Kate Price about the things that marketers must do to adapt and prepare for the future, including new ways of learning (sprints), new ways of planning (SAFe), and new ways of managing (generalists not specialists).
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The Future of Marketing – When Disruption is SOP Part 1
In this episode, host J. Walker Smith talks about the future of marketing with Kantar partner Kate Price who has just published the results of a global client initiative she led last year concerning the things that marketers are doing to cope with change.
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In this episode, host J. Walker Smith talks with Ann Clurman, a Partner in the trends and futures practice of Kantar and a leading authority on generational marketing, about the value of using a generational perspective to anticipate and predict the future.
Links
- Formative Experiences and the Price of Gasoline – Arthur van Benthem
- Not drinking or driving, teens increasingly put off traditional markers of adulthood – Washington Post
- The Decline in Adult Activities Among U.S. Adolescents, 1976-2016 – SRCD
- The long shadow of 1989 – globalinequality
- Webinar Replay: Generations in 2020: A Panel Discussion – Kantar
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In this episode, co-hosts J. Walker Smith and Andrew Curry speak with Frank van der Driest, co-leader of the Institute for Real Growth, a major Kantar/WPP initiative comparing over-performing and under-performing companies to create a framework for growth.
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In this episode, co-hosts J. Walker Smith and Andrew Curry discuss the central idea of Smith’s upcoming, March 20 FutureView webinar entitled “Thinking of Others,” which will be about the shift of values and references points from self to others and what this means for the marketplace.
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Links
- School Strike for climate – Wikipedia
- Greta Thunberg: School Strike for climate TedxStockholm – YouTube
- Greta Thunberg: COP24 Speech at Katowice 2018 – YouTube
- Kate Julian: Why Are Young People Having So Little Sex? – The Atlantic
- Jeff Beer: Finally! Doritos made a chip bag that cleans your dusty fingers – Fast Company
- Hannah Walley – Advertisers believe they’re avoiding gender stereotypes… but consumers disagree – Kantar UK Insights
- One Thing I Learned This Week – Kantar Consulting
- FutureView Webinar Registration – Kantar Consulting
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In this episode, co-hosts J. Walker Smith and Andrew Curry speak with Jonathan Hall, a sustainability expert and the Global Head of the Strategy Practice for Kantar Consulting, about the business case for sustainability and the implications of that for success in the future.
Links
- Sarah Holder: The ‘Marie Kondo Effect’ Comes at a Weird Time for Thrift Stores – CityLab
- For the NFL and all of football, a new threat: an evaporating insurance market – ESPN
- The Concept of the Corporation – John Kay
- The 21st Century Business – Kantar
- Kirsty Cooke: The future of marketing to women – Kantar UK Insights
- What Women Want? – Kantar
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In this episode to kick off the 2019 season, co-hosts Andrew Curry and J. Walker Smith interview experts and thought-leaders from all parts of Kantar Consulting for recommendations of books that have influenced their thinking and are filled with useful ideas about strategy and planning.
Links
- Charles Duhigg: The Power of Habit: Why We Do What We Do in Life and Business – Amazon
- Kim Scott: Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity – Amazon
- Ray Dalio: Principles: Life and Work – Amazon
- Alexander Osterwalder: Business Model Generation – Amazon
- The Business Model Canvas – Strategyzer
- Phil Rosenzweig: The Halo Effect – Amazon
- Kevin Allocca: Videocracy: How YouTube Is Changing the World – Amazon
- Michael Pollan: How to Change Your Mind – Amazon
- Jeremy Rifkin: The Zero Marginal Cost Society – Amazon
- Adam Greenfield: Radical Technologies: The Design of Everyday Life – Amazon
- Karl Ove Knausgaard: My Struggle: Book 6 – Amazon
- Adam Tooze: Crashed: How a Decade of Financial Crises Changed the World – Amazon
- Anand Giridharadas: Winners Take All: The Elite Charade of Changing the World – Amazon
- Yuval Noah Harari: Sapiens: A Brief History of Humankind – Amazon
- M. Mitchel Waldrop: The Dream Machine – Amazon
- Richard Powers: The Overstory: A Novel – Amazon
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In this episode, co-host Andrew Curry interviews Kantar experts Kirsty Cooke and Hari Blanch Bennett about the What Women Want exhibition at Noho Studios in London that was created by Kantar to explore 100 years of marketing to women.
Links
- Jeremy Grant: Transforming a Traditional Bank into an Agile Market Leader – strategy+business
- Josh Barro: Why Do Hotel Companies Have So Many Brands? – NY Mag
- What Women Want – Kantar
- The 2018 Stratechery Year in Review – Stratechery
- Martin Wolf, Best books of 2018: Economics – Financial Times
- Tom Whitwell: 52 things I learned in 2018 – Medium
- Albums of the Year 2018 – Rough Trade
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In this episode, co-host J. Walker Smith interviews Bryan Gildenberg, Chief Knowledge Officer for Retail, Sales and Shopper with Kantar Consulting, about finding growth in uncomfortable places, or places outside the comfort zone of business usual. Walker and co-host Andrew Curry add additional perspective and examples about this critical topic of where to find success in the future marketplaces.
Links
- Kantar Consulting: The Uncomfortable States of America – Kantar Consulting
- Erik Shilling: How Harley-Davidson’s All-In Bet On Its Past Crippled Its Future – Jalopnik
- Merve Emre: This Library Has New Books by Major Authors, but They Can’t Be Read Until 2114 – The New York Times
- Martin Rosenbaum: Pseudonyms to protect authors of controversial articles – BBC
- Victor Mair: Korean refrigerator onomatopoeia – Language Log
- Kantar Consulting: Unlocking New Sources of Growth – Kantar Consulting
- Kantar Consulting: The coming E.R.A. of Value & Growth in the Third Age of Consumption – Kantar Consulting
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In our first edition of Underscore, supplemental interviews between our regular episodes, Jennie Roper of Kinetic Worldwide outlines an intriguing study with the Subway chain on what happens when you add local elements to outdoor advertising.
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Click here to listen to Future of Consumption Episode 26, Location Matters: The Importance of Place in the Digital Age
In this episode, co-host Andrew Curry speaks with Julia Ayling, Head of Research & Insights for Mindshare London, about its new report called “Location Matters.” Place is more important than ever, offering a sense of localized identity and belonging that brands must navigate carefully with digitally-enabled location-based marketing strategies.
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