The Future of Consumption

Uncomfortable Places — Where Growth is Found Today

In this episode, co-host J. Walker Smith interviews Bryan Gildenberg, Chief Knowledge Officer for Retail, Sales and Shopper with Kantar Consulting, about finding growth in uncomfortable places, or places outside the comfort zone of business usual.  Walker and co-host Andrew Curry add additional perspective and examples about this critical topic of where to find success in the future marketplaces.

Links

  • Kantar Consulting: The Uncomfortable States of America – Kantar Consulting
  • Erik Shilling: How Harley-Davidson’s All-In Bet On Its Past Crippled Its Future – Jalopnik
  • Merve Emre: This Library Has New Books by Major Authors, but They Can’t Be Read Until 2114 – The New York Times
  • Martin Rosenbaum: Pseudonyms to protect authors of controversial articles – BBC
  • Victor Mair: Korean refrigerator onomatopoeia – Language Log
  • Kantar Consulting: Unlocking New Sources of Growth – Kantar Consulting
  • Kantar Consulting: The coming E.R.A. of Value & Growth in the Third Age of Consumption – Kantar Consulting

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Underscore: Talking Local

In our first edition of Underscore, supplemental interviews between our regular episodes, Jennie Roper of Kinetic Worldwide outlines an intriguing study with the Subway chain on what happens when you add local elements to outdoor advertising.

 

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Click here to listen to Future of Consumption Episode 26, Location Matters: The Importance of Place in the Digital Age

Location Matters: The Importance of Place in the Digital Age

In this episode, co-host Andrew Curry speaks with Julia Ayling, Head of Research & Insights for Mindshare London, about its new report called “Location Matters.” Place is more important than ever, offering a sense of localized identity and belonging that brands must navigate carefully with digitally-enabled location-based marketing strategies.

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Worthy Cause Marketing and the Barefoot Spirit

In this episode, co-hosts J. Walker Smith and Andrew Curry speak with the founders of Barefoot Wines, Michael Houlihan and Bonnie Harvey, about building a brand through the power of an innovative approach they pioneered and call Worthy Cause Marketing.

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The Future of Work in an Age of Distraction

In this episode, co-host Andrew Curry talks with technologist and digital expert Alex Pang about the impact of technology on work environments and the productivity of people working in those environments.

Links

  • Christopher Ingraham: The massive popularity of esports, in charts – The Washington Post
  • Justin Wolfers: Money Really Does Lead to a More Satisfying Life – The New York Times
  • Gareth Corfield: IBM slaps patent on coffee-delivering drones that can read your MIND – The Register
  • Yes, binge-watching is good for us – Millward Brown

 

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Blurring Boundaries: Human/Machine and What It Means for Brands

In this episode, co-hosts J. Walker Smith and Andrew Curry explore the imperative for brands to be more human in a digital age of information overload with Amy (Fritz) Fridlund of Kantar TNS and the author of a new Kantar thought-leadership white paper on this subject called Blurring Boundaries.

Links

  • James Vincent: New study finds it’s harder to turn off a robot when it’s begging for its life – The Verge
  • Catalina Ruiz Parra: It’s called vomit fraud. And it could make your Uber trip really expensive – Miami Herald
  • Joichi Ito: Resisting Reduction: A Manifesto – JoDS
  • Kyle Findlay: How do you measure the quality of social influencer impact? – Kantar UK Insights

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FragmentNation 2.0: Growth in Uncomfortable Places

In this episode, co-hosts J. Walker Smith and Andrew Curry talk about the challenges of growth in a fragmented marketplace of uncomfortable places, and Andrew speaks with Phil Sutcliffe of Kantar TNS and Jane Bloomfield of Kantar Millward Brown about what it takes for brands to succeed.

Links

  • Carlos Newland: Is Support for Capitalism Declining around the World? – The Independent Review
  • Andrew Curry: Britain’s fault-lines – Medium
  • Alejandra Molina: What It’s Like to Open a Locally-Owned Coffeeshop in Compton – Next City
  • A Cross-National Study of Evolutionary Origins of Gender Shopping Styles: She Gatherer, He Hunter? – AMA Journals
  • How Disruption Can Fuel Brand Growth – Kantar Millward Brown

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The State of the Economy

In this episode, co-hosts Andrew Curry and J. Walker Smith talk with Kantar Consulting Principal Economist Doug Hermanson about the economic outlook over the next few years and the strategic implications for business.

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Millennials vs. Centennials

In this episode, co-hosts Andrew Curry and J. Walker Smith interview Kantar Consulting generational trend experts Jeff Howanek and Kate Turkcan about the differences between the youthful cohort of Centennials and the older but still young cohort of Millennials.

Links

  • The Origins of WEIRD Psychology – PsyArXiv Preprints
  • Ethan Millman: MoviePass plans surge-pricing fees for popular movies – Los Angeles Times
  • Just How Bad is the Fake Reviews Issue on Amazon? Here’s an In Depth Example – Reddit
  • Steve Knopper: The End of Owning Music: How CDs and Downloads Died – Rolling Stone
  • How Disruption Can Fuel Brand Growth – Kantar Millward Brown

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Futures Thinking

In this episode, co-host Andrew Curry interviews senior client leaders Lloyd Burdett and Joe Ballantyne who manage the futures practice area for Kantar Consulting globally and within EMEA, respectively.

Links

  • Jacqueline Howard: WHO calls for the elimination of trans fat in foods by 2023 – CNN
  • A Lost Generation? Long-Lasting Wealth Impacts of the Great Recession on Young Families – Federal Reserve Bank of St. Louis
  • Philip Auerswald and Joon Yun: As Population Growth Slows, Populism Surges – The New York Times
  • Enrico Moretti: The New Geography of Job – Amazon
  • Kirsty Cooke: Are avocado and quinoa still trendy? – Kantar UK

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Kantar Consulting at Cannes

Co-hosts Andrew Curry and J. Walker Smith preview some of the interesting and thought-provoking content that Kantar will share at Cannes Lions 2018.

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Purpose 2020 and Purpose-Led Businesses

In this episode, co-host Andrew Curry interviews Kantar Consulting colleagues and brand strategy practice leads Robert Jan d’Hond and Leslie Pascaud about the business imperative of purpose and the Purpose 2020 framework for effectively creating and managing purpose-led brands.

Links

2018 Corporate Longevity Forecast: Creative Destruction is Accelerating – Innosight
Purpose 2020 – Kantar Consulting
At Nike, Revolt Led by Women Leads to Exodus of Male Executives – New York Times
Noah Smith: How the Top 1% Keeps Getting Richer – Bloomberg View
Martin Guerriera: The 3 C’s of instant recognition and meaning – Kantar Millward Brown
Hosts

Andrew Curry, @nextwavefutures, The Next Wave
J. Walker Smith, @jwalkersmith

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