The Future of Consumption

Responsive Business and Intelligence Capital

  • Co-hosts Andrew Curry and J. Walker Smith return to the topic of growth with Kantar Chief Research Officer Julie Kollman and the report she co-authored with Curry on the intangible asset of corporate knowledge known as intelligence capital.

    Links

    • Richard Partington: Mark Carney tells global banks they cannot ignore climate change dangers –The Guardian
    • The financial sector must be at the heart of tackling climate change – The Guardian
    • Larry Elliott: Bank of England begins climate enforcement with a velvet glove – The Guardian
    • Simon Jack: UK’s biggest money manager warns on climate catastrophe – BBC
    • The Task Force on Climate-related Financial Disclosures (TCFD) – Legal & General
    • Andrew Curry: Responsive businesses create growth and value through Intelligence Capital –Kantar UK Insights
    • The Responsive Business: Creating Growth and Value Through Intelligence Capital – MRS
    • Rapidly declining remarkability of temperature anomalies may obscure public perception of climate change – PNAS
    • Theodore Kinni: Why It Doesn’t Always Pay to Be Decisive about Making Decisions –strategy+business
    • Rational Decision Making – Indiana.edu
    • Tyler Cowen: Big Business: A Love Letter to an American Anti-Hero – Amazon
    • Geoff Mulgan: The Locust and the Bee: Predators and Creators in Capitalism’s Future – Amazon
    • Institute for Real Growth – Kantar

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The Institute for Real Growth

In this episode, co-hosts J. Walker Smith and Andrew Curry speak with Frank van der Driest, co-leader of the Institute for Real Growth, a major Kantar/WPP initiative comparing over-performing and under-performing companies to create a framework for growth.

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Thinking of Others Preview

In this episode, co-hosts J. Walker Smith and Andrew Curry discuss the central idea of Smith’s upcoming, March 20 FutureView webinar entitled “Thinking of Others,” which will be about the shift of values and references points from self to others and what this means for the marketplace.

Register for the webinar

Links

  • School Strike for climate – Wikipedia
  • Greta Thunberg: School Strike for climate TedxStockholm – YouTube
  • Greta Thunberg: COP24 Speech at Katowice 2018 – YouTube
  • Kate Julian: Why Are Young People Having So Little Sex? – The Atlantic
  • Jeff Beer: Finally! Doritos made a chip bag that cleans your dusty fingers – Fast Company
  • Hannah Walley – Advertisers believe they’re avoiding gender stereotypes… but consumers disagree – Kantar UK Insights
  • One Thing I Learned This Week – Kantar Consulting
  • FutureView Webinar Registration – Kantar Consulting

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The Sustainability Imperative

 

In this episode, co-hosts J. Walker Smith and Andrew Curry speak with Jonathan Hall, a sustainability expert and the Global Head of the Strategy Practice for Kantar Consulting, about the business case for sustainability and the implications of that for success in the future.

Links

  • Sarah Holder: The ‘Marie Kondo Effect’ Comes at a Weird Time for Thrift Stores – CityLab
  • For the NFL and all of football, a new threat: an evaporating insurance market – ESPN
  • The Concept of the Corporation – John Kay
  • The 21st Century Business – Kantar
  • Kirsty Cooke: The future of marketing to women – Kantar UK Insights
  • What Women Want? – Kantar

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What Women Want

In this episode, co-host Andrew Curry interviews Kantar experts Kirsty Cooke and Hari Blanch Bennett about the What Women Want exhibition at Noho Studios in London that was created by Kantar to explore 100 years of marketing to women.

Links

  • Jeremy Grant: Transforming a Traditional Bank into an Agile Market Leader – strategy+business
  • Josh Barro: Why Do Hotel Companies Have So Many Brands? – NY Mag
  • What Women Want – Kantar
  • The 2018 Stratechery Year in Review – Stratechery
  • Martin Wolf, Best books of 2018: Economics – Financial Times
  • Tom Whitwell: 52 things I learned in 2018 – Medium
  • Albums of the Year 2018 – Rough Trade

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Uncomfortable Places — Where Growth is Found Today

In this episode, co-host J. Walker Smith interviews Bryan Gildenberg, Chief Knowledge Officer for Retail, Sales and Shopper with Kantar Consulting, about finding growth in uncomfortable places, or places outside the comfort zone of business usual.  Walker and co-host Andrew Curry add additional perspective and examples about this critical topic of where to find success in the future marketplaces.

Links

  • Kantar Consulting: The Uncomfortable States of America – Kantar Consulting
  • Erik Shilling: How Harley-Davidson’s All-In Bet On Its Past Crippled Its Future – Jalopnik
  • Merve Emre: This Library Has New Books by Major Authors, but They Can’t Be Read Until 2114 – The New York Times
  • Martin Rosenbaum: Pseudonyms to protect authors of controversial articles – BBC
  • Victor Mair: Korean refrigerator onomatopoeia – Language Log
  • Kantar Consulting: Unlocking New Sources of Growth – Kantar Consulting
  • Kantar Consulting: The coming E.R.A. of Value & Growth in the Third Age of Consumption – Kantar Consulting

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Underscore: Talking Local

In our first edition of Underscore, supplemental interviews between our regular episodes, Jennie Roper of Kinetic Worldwide outlines an intriguing study with the Subway chain on what happens when you add local elements to outdoor advertising.

 

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Click here to listen to Future of Consumption Episode 26, Location Matters: The Importance of Place in the Digital Age

Location Matters: The Importance of Place in the Digital Age

In this episode, co-host Andrew Curry speaks with Julia Ayling, Head of Research & Insights for Mindshare London, about its new report called “Location Matters.” Place is more important than ever, offering a sense of localized identity and belonging that brands must navigate carefully with digitally-enabled location-based marketing strategies.

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Worthy Cause Marketing and the Barefoot Spirit

In this episode, co-hosts J. Walker Smith and Andrew Curry speak with the founders of Barefoot Wines, Michael Houlihan and Bonnie Harvey, about building a brand through the power of an innovative approach they pioneered and call Worthy Cause Marketing.

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The Future of Work in an Age of Distraction

In this episode, co-host Andrew Curry talks with technologist and digital expert Alex Pang about the impact of technology on work environments and the productivity of people working in those environments.

Links

  • Christopher Ingraham: The massive popularity of esports, in charts – The Washington Post
  • Justin Wolfers: Money Really Does Lead to a More Satisfying Life – The New York Times
  • Gareth Corfield: IBM slaps patent on coffee-delivering drones that can read your MIND – The Register
  • Yes, binge-watching is good for us – Millward Brown

 

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Blurring Boundaries: Human/Machine and What It Means for Brands

In this episode, co-hosts J. Walker Smith and Andrew Curry explore the imperative for brands to be more human in a digital age of information overload with Amy (Fritz) Fridlund of Kantar TNS and the author of a new Kantar thought-leadership white paper on this subject called Blurring Boundaries.

Links

  • James Vincent: New study finds it’s harder to turn off a robot when it’s begging for its life – The Verge
  • Catalina Ruiz Parra: It’s called vomit fraud. And it could make your Uber trip really expensive – Miami Herald
  • Joichi Ito: Resisting Reduction: A Manifesto – JoDS
  • Kyle Findlay: How do you measure the quality of social influencer impact? – Kantar UK Insights

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FragmentNation 2.0: Growth in Uncomfortable Places

In this episode, co-hosts J. Walker Smith and Andrew Curry talk about the challenges of growth in a fragmented marketplace of uncomfortable places, and Andrew speaks with Phil Sutcliffe of Kantar TNS and Jane Bloomfield of Kantar Millward Brown about what it takes for brands to succeed.

Links

  • Carlos Newland: Is Support for Capitalism Declining around the World? – The Independent Review
  • Andrew Curry: Britain’s fault-lines – Medium
  • Alejandra Molina: What It’s Like to Open a Locally-Owned Coffeeshop in Compton – Next City
  • A Cross-National Study of Evolutionary Origins of Gender Shopping Styles: She Gatherer, He Hunter? – AMA Journals
  • How Disruption Can Fuel Brand Growth – Kantar Millward Brown

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