The Future of Consumption

FragmentNation 2.0: Growth in Uncomfortable Places

In this episode, co-hosts J. Walker Smith and Andrew Curry talk about the challenges of growth in a fragmented marketplace of uncomfortable places, and Andrew speaks with Phil Sutcliffe of Kantar TNS and Jane Bloomfield of Kantar Millward Brown about what it takes for brands to succeed.

Links

  • Carlos Newland: Is Support for Capitalism Declining around the World? – The Independent Review
  • Andrew Curry: Britain’s fault-lines – Medium
  • Alejandra Molina: What It’s Like to Open a Locally-Owned Coffeeshop in Compton – Next City
  • A Cross-National Study of Evolutionary Origins of Gender Shopping Styles: She Gatherer, He Hunter? – AMA Journals
  • How Disruption Can Fuel Brand Growth – Kantar Millward Brown

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The State of the Economy

In this episode, co-hosts Andrew Curry and J. Walker Smith talk with Kantar Consulting Principal Economist Doug Hermanson about the economic outlook over the next few years and the strategic implications for business.

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Millennials vs. Centennials

In this episode, co-hosts Andrew Curry and J. Walker Smith interview Kantar Consulting generational trend experts Jeff Howanek and Kate Turkcan about the differences between the youthful cohort of Centennials and the older but still young cohort of Millennials.

Links

  • The Origins of WEIRD Psychology – PsyArXiv Preprints
  • Ethan Millman: MoviePass plans surge-pricing fees for popular movies – Los Angeles Times
  • Just How Bad is the Fake Reviews Issue on Amazon? Here’s an In Depth Example – Reddit
  • Steve Knopper: The End of Owning Music: How CDs and Downloads Died – Rolling Stone
  • How Disruption Can Fuel Brand Growth – Kantar Millward Brown

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Futures Thinking

In this episode, co-host Andrew Curry interviews senior client leaders Lloyd Burdett and Joe Ballantyne who manage the futures practice area for Kantar Consulting globally and within EMEA, respectively.

Links

  • Jacqueline Howard: WHO calls for the elimination of trans fat in foods by 2023 – CNN
  • A Lost Generation? Long-Lasting Wealth Impacts of the Great Recession on Young Families – Federal Reserve Bank of St. Louis
  • Philip Auerswald and Joon Yun: As Population Growth Slows, Populism Surges – The New York Times
  • Enrico Moretti: The New Geography of Job – Amazon
  • Kirsty Cooke: Are avocado and quinoa still trendy? – Kantar UK

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Kantar Consulting at Cannes

Co-hosts Andrew Curry and J. Walker Smith preview some of the interesting and thought-provoking content that Kantar will share at Cannes Lions 2018.

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Purpose 2020 and Purpose-Led Businesses

In this episode, co-host Andrew Curry interviews Kantar Consulting colleagues and brand strategy practice leads Robert Jan d’Hond and Leslie Pascaud about the business imperative of purpose and the Purpose 2020 framework for effectively creating and managing purpose-led brands.

Links

2018 Corporate Longevity Forecast: Creative Destruction is Accelerating – Innosight
Purpose 2020 – Kantar Consulting
At Nike, Revolt Led by Women Leads to Exodus of Male Executives – New York Times
Noah Smith: How the Top 1% Keeps Getting Richer – Bloomberg View
Martin Guerriera: The 3 C’s of instant recognition and meaning – Kantar Millward Brown
Hosts

Andrew Curry, @nextwavefutures, The Next Wave
J. Walker Smith, @jwalkersmith

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The New Feminism

In this episode, Kantar Consulting Director Elisa Birtwistle updates her groundbreaking 2013 report, Women 2020, in a wide-ranging interview with podcast co-host Andrew Curry.

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REIMAGINING HUMAN SCALE

In this episode, hosts J. Walker Smith and Andrew Curry discuss the trend of consumers investing more of their lives in things done at a human scale, and what this means for technology and brands.

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EPISODE 13: THE WIZARD, THE PROPHET AND THE FUTURE OF CONSUMPTION

In this episode, hosts J. Walker Smith and Andrew Curry discuss Charles Mann’s new book, The Wizard and the Prophet, and how it frames the driving dynamic of capacity.

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EPISODE 12: THE NEW FACE OF LUXURY

In this episode, hosts Andrew Curry and J. Walker Smith hear from three experts about what luxury means today and the opportunities for brands to leverage premium elements to their advantage.

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EPISODE 11: FOLLOW THE MONEY TO GROWTH

In this episode, hosts Andrew Curry and J. Walker Smith dig into the challenge of growth for companies today. Rapid change is transforming what it takes to grow, in particular, the five principles of Kantar Consulting’s approach called W.H.O.L.E. demand.

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EPISODE 10: ONE YEAR LATER, AND THE YEAR TO COME

In this episode, hosts Andrew and Walker preview the year ahead, digging into a forthcoming thought-piece from Kantar and discussing books that have influenced the thinking of strategic thinkers in the business.

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