Growth is the focus of this episode. Growth is the biggest challenge in the future of consumption. Hosts Andrew Curry and Walker Smith discuss how companies can rise to this challenge.
The Future of Consumption
EPISODE 8: U.S. BRANDZ TOP 100
This episode digs into the BrandZ U.S. report on top brands that has just been released. Dmitri Seredenko of Kantar Vermeer reviews key findings and discusses what they reveal about brand equity and growth.
EPISODE 7: SOCIAL INNOVATION
This episode looks at the three ways in which brands can deliver the benefit of improved social experiences and relationships for consumers – social currency, social matching and social context.
EPISODE 5: MUSIC LESSONS: WHAT BRANDS CAN LEARN FROM THE DIGITAL TRANSFORMATION OF THE MUSIC INDUSTRY
This episode digs into the digital disruption that has transformed music from a product into a service, and what that shows brands in other categories about how to win in a future driven by digital.
EPISODE 6: THE GLOBAL ENERGIES
This episode features Kantar Consulting’s experts Jennifer James, SVP and Head of Global MONITOR, and Alice Sweitzer, Senior Product Manager of Streetscapes, who offer their insights into three of the major dynamics reshaping the marketplace around the world.
EPISODE 4: BUSINESS MODEL INNOVATION
In episode 4 of the Kantar Futures podcast, The Future of Consumption, co-hosts J. Walker Smith and Andrew Curry talk to Joe Ballantyne about slowing growth, archetypes of business model innovation, and learning from Dollar Shave Club.
EPISODE 3: SMALLER WORLDS: FINDING VALUE AND GROWTH IN RELATIONSHIPS
This episode digs into the shift from brand-to-consumer engagement to people-to-people relationships as the foundation for brand value, and the associated imperative to transact more in social currency that people can spend on other people.
EPISODE 2: CENTENNIALS – THE POST-MILLENNIAL GENERATION RISING
This episode takes an in-depth look at Centennials, the next generation on the horizon, with special insights about Centennial values and aspirations provided by Kantar Futures consultants and youth experts Jo Phillips and Kate Turkcan.
EPISODE 1: THE THIRD AGE OF CONSUMPTION
This episode takes a long look at the limits of cognitive, economic and resource capacities now forcing companies to reinvent their business models to measure up to consumers who want to Live Large yet Carry Little through experiences, relationships and algorithms.
