Printed books are making a comeback. Podcasts are on the rise. Vinyl is resurgent. Urban green spaces are all the rage. Cooking at home is up, especially among Millennials.
Everywhere you turn, people are throwing themselves into things characterized by greater intimacy. It all adds up to reimagining life at a different scale of engagement, that of a human scale. And human scale cuts against the grain of most technological and economic extrapolations in which consumers continue giving up more control in exchange for more convenience. This means a marketplace to come that most companies aren’t thinking about.
In this FutureView webinar, J. Walker Smith, Chief Knowledge Officer of Brand & Marketing, explores the ways in which human scale is being reimagined and what this means for value and growth.