May 1, 2018

By: Kantar Consulting Shopper Team

Key trends emerging from Kantar Consulting’s March ShopperScape® survey include:

Kantar Consulting is now tracking Amazon as part of learning where shoppers spend the most on apparel.  Amazon’s impact is greatest relative to casual apparel: it is in third place—behind Walmart and Kohl’s—among the retailers where shoppers report spending the most on the category. And for dress apparel, it is tied for third place with Macy’s, with Kohl’s and Walmart taking the top two spots.