June 22, 2018
Kroger impressed the industry with its Q1 2018 results, which it announced yesterday. “Restock Kroger is off to a fantastic start,” said CEO Rodney McMullen.
With sales metrics up across the spectrum, increasing investment in its employees and local communities, and two highly strategic moves — partnering with Ocado and merging with Home Chef — Kroger is making steady progress in setting itself up for future success.
Manufacturer and agency partners should note three key implications as they continue to build collaborative strategies with Kroger through the rest of the fiscal year: