The main factors shaping the world’s richer economies, including the US and the UK, point to falling productivity and squeezed margins from external pressures, which will continue to push down demand and reduce the scope for investment. This requires a fundamental shift in the way that companies do business in the richer world. In this Future Perspective, we examine the arguments about future growth and the headwinds impacting on it and outline the ways in which businesses need to change their thinking if they are to succeed in a low-growth world.

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