For a second year, Kantar Futures has partnered with Aon Hewitt and the National Business Group on Health to conduct The Consumer Health Mindset study. This study explores perspectives, attitudes and behaviors that employees and dependents hold toward health and health care as they interact with their employer-sponsored health plans and wellness programs. The study also investigates consumers’ unique motivators and barriers to health engagement based on our LIVING Well segmentation. It measures behavioral and attitudinal differences using six unique profile groups.

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