June 25, 2018
By: Abigail Benkert & Sutton Wunderle

Kantar Consulting’s annual Planning Conference took place earlier this month on June 13-14 in Boston, MA. Sara Altukhaim set the tone of the two-day event, titled “The New Guidelines for Retail Growth,” with a Dwight Eisenhower quote: “In preparing for battle…plans are useless, but planning is indispensable.” This was a powerful thought-starter reflecting the current state of retail, in which, while impossible to predict and plan perfectly, the process of preparation provides an invaluable advantage.

Conversations throughout the conference were centered on the new retailer priorities, the new skill sets for growth, and the new non-negotiables that cannot be overlooked in retail.  Across Day 1’s mainstage speeches and Day 2’s breakout sessions emerged three key themes that can inform suppliers’ planning going forward.

  1. Cater to emerging Epicurean shopper demands
  2. Strategize against rising disruptors in interconnected commerce
  3. Experiment with clear digital ambition to boost success in an omnichannel environment

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