The Uncomfortable States of America

Building Value & Growth in FragmentNation

Date: October 25th
Time: 12:00 p.m. – 2:00 p.m. Eastern

In the fragmented landscape of today and tomorrow, growth has shifted to uncomfortable places outside the familiar practices of business as usual.  A new approach to creating and converting demand is imperative. In this live stream event, thought-leaders Bryan Gildenberg and J. Walker Smith will lead a 2-hour interactive session about what winning companies must do going forward, in particular:

• The five pillars of recognizing and realizing growth in uncomfortable places
• The kinds of solutions companies can implement when looking at the marketplace through a W.H.O.L.E. Demand framework
• What best-in-class competitors are doing to get comfortable with uncomfortable opportunities
• Next steps for building value and growth now and in the future