Global Centennials may be the youngest generation, but they are already sizeable, highly influential and well on their way to young adulthood. This generation takes a different approach to the marketplace and brands from the consumers who have come before, and to avoid being left behind, it’s critical for brands to keep pace with their values, motivations and expectations.
The Global Youth Generation includes the essential insights you need to know to prepare for the next wave of consumers who are already making their mark on the world. You’ll learn:
- The core values of Global Centennials, and how they manifest in different regions of the world
- The similarities and differences between Global Centennials and Millennials
- The ways in which technology and always-on access impact Global Centennials’ lives and their approach to the marketplace
- Provocative thought-starters to discuss within your organization as you optimize your strategies to meet Global Centennials’ wants and needs
SVP, Head of Global MONITOR
VP, Head of Youth Insights