FutureView: Managing through uncertainty of the Trump Era Marketplace
The most tumultuous and acrimonious national election in modern history is (finally) over, and we now know that Donald Trump will be the next President of the United States. But for strategy professionals and marketers, the questions about the future are just beginning to take shape. In this webinar, J. Walker Smith provides strategic guidance about the following questions critical to the future U.S. marketplace and your 2017 planning:
- What is the underlying consumer sentiment that drove Trump’s rise and that marketers must heed?
- How should we anticipate and prepare for the change in macroeconomic conditions during a Trump administration?
- What can we expect from the culture—particularly regarding diversity and inclusion initiatives—over the next four years?
- What are the key lessons marketers should learn from the 2016 election themes and outcome?