Brand & marketing
Our Brand and Marketing practice creates transformational insights, ideas, strategies and structures which help businesses unlock demand for brands. Change now occurs at warp speed and impacts every aspect of how people live and buy. This challenges companies to look beyond traditional sources and methods to drive growth.
At Kantar Consulting we believe that businesses have an unprecedented opportunity to find new sources of growth by harnessing the power of people, technology, data and digital to fulfill consumer needs before people even knew they had them.
We are a powerfully diverse mix of cultural, innovation and future experts, marketing, brand and organization consultants, data and marketing scientists, drawn from Kantar Futures, Kantar Added Value and Kantar Vermeer. We take a whole human approach to understanding the customer and the commercial opportunity, and a whole business approach to delivering your growth strategy through your people, brands and total customer experience.
Integrated strategy and activation, by designFind out more
Brand purpose, strategy & total experience
Stand out brands know what they stand forFind out more
Foresight & trends
We help you profit from changeFind out more
Human & cultural insight
Activating growth by creating value in people’s lives and cultureFind out more
Switching on growth through transformative business-building ideasFind out more
Switch on growth by building leading-edge capabilitiesFind out more
Connecting marketing decisions to short and long-term financial objectivesFind out more