Retail, sales & Shopper

Shopper insights

Unlocking category growth through shopper research expertise

We unlock incremental category and brand growth through understanding conversion gaps in the path to purchase and developing new shopper-centric solutions to inspire our retail partners.


Shoppers engage with products and brands across an increasing range of touchpoints. By understanding the path to purchase touchpoints, you can size and prioritise growth opportunities.


  • Influencing the shopper journey, by linking occasions and missions with the touchpoints that drive purchase decisions
  • By combining our unique Shopper tools from Qual research to quant using Virtual Reality research, RichMix assortment management to full Isolated Shelf Impact Analytics we are able to answer complex Shopper questions to improve category and performance.

Questions we help you answer

  • How can I influence shoppers on the path to purchase to size and prioritise the opportunities and to close the conversion gaps?

  • How do I identify how shoppers make decisions through the purchase journey both online and in store - to deliver category growth?

  • How can I determine the optimal category range assortment to meet my shoppers’ needs?

  • How can I see a concept brought to life to understand behavioural engagement?

To find out more email us.