Who we are

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    Our Story

    We live in a new era of consumption. Demand has shifted but it hasn’t disappeared. Growth can no longer be assumed, yet there are more, not fewer, opportunities to build breakout brands and create new lines of business.


    In this world of shifting demand, the growth models of the past are no longer sufficient. Future growth exists, but beyond the comfort zone of most organisations; it is more granular, more difficult, and more opportunistic. It is time to re-write the rules of demand - how it is generated and converted. It’s time for a Whole Demand philosophy and way of working.


    Kantar Added Value, Kantar Futures, Kantar Vermeer and Kantar Retail have joined forces to create Kantar Consulting, a fully integrated team of ‘brand and marketing’ and ‘retail, sales and shopper’ specialists.

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    Our People

    Our diverse capabilities combine the talents of over 1000 thought leaders, expert consultants, researchers, analysts, creatives, developers and practitioners to collaboratively partner with clients to define and drive healthy growth. We go beyond strategy by helping build internal capabilities and ensuring desired outcomes.


    We give people the flexibility to deliver their best work in the way that suits them and also provide opportunities to do pro bono work for organisations they’re passionate about.


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    How We Work

    Whole Demand is the ability to identify and activate opportunities based on understanding what people want and how and where they buy. Whole demand creates strong propositions and then drives those plans through to in-market and on-shelf activation. Whole Demand pushes organizations beyond traditional silos and connects strategies and capabilities across marketing and sales to drive growth. Not just short-term growth; long-term, sustainable growth.


    At Kantar Consulting we have broken down our own silos and united the capabilities of Kantar Added Value, Kantar Futures, Kantar Vermeer and Kantar Retail. The result is a specialist growth consultancy with brand and marketing, retail, sales and shopper expertise all under one roof. Our purpose is to switch on growth for clients, categories and people. Our mission is to re-write the rules of demand and the conventions of marketing and sales.